Thursday, March 28, 2013

On Behalf of Head Rubbers & Water Boys & Emergency Response Personell


Tim Westphal aka strugglinghomebrewer,

My wife Julia and I own Stella’s Southern Bistro located in that “tiny strip mall on Fairview Road in Simpsonville, South Carolina.”

After reading your Urban Spoon blog post and the comments you posted on other restaurant review sites as well, I’m compelled to reply.  I can handle a negative review; yours was not the first and won’t be the last.  However, there is a fine line between objectivity and maliciousness- a line you chose to cross. 

You stated emphatically that “Reason #139 why any blogger who accepts a free meal…should not be taken seriously.”  Seriously?  Do you honestly believe that this somehow exhibits integrity yet you dine in our restaurant once (on a night when another customer had a serious medical emergency in the dining room) then proceed to trash us in your blog and on Open Table.  Please tell me how this exhibits honesty or legitimacy?  You also stated that a “consultant” of Stella’s contacted you and offered dinner for two in exchange for a review. Our “consultant” develops our social media and contacted you without my being aware.  He told you that he would send you a gift certificate, you could come in anonymously, have dinner for two and after your meal was concluded, you could redeem your all-inclusive gift certificate, and then write a follow up review if you were so inclined. I can assure you this is not the norm.  I most certainly would not have allowed such an offer to be extended, especially after reading your previous blog posts, so my first apology is that that happened in the first place.  Rest assured; it will not happen again. 

As you stated during your review, you researched Stella’s through our website and social media and found us to be “your stereotypical ‘Southern’ menu downsized.”  You stated you looked at the menu online fifty times in the past year and found it boring & overpriced.  It seems hard to be a legitimate, reputable blogger and make up your mind about an establishment before you’ve eaten there.  Maybe you should amend your blogger constitution to include Rule/Reason #140. 

Regardless, you made a reservation, proceeded to find our little strip mall and joined us for dinner.  A dinner that was not just any dinner but your wife’s birthday dinner to boot. You also stated that you’re “not one who typically makes reservations.”  When I take my wife out for a birthday dinner, I call the restaurant, speak to a manager, and then request a table suitable for the occasion.  And if you were disappointed in the size of the table, why on earth didn’t you ask for a different table?  We would have happily accommodated your request, we understand that everyone has different seating preferences.

You also found fault with the size of my kitchen at Stella’s.  Yes, it is very small, can be challenging at times, and isn’t ideal.  But we dance with whom we came.  Days before your visit, we managed to feed fifty people in our “small” banquet room while at the same time running regular service in our main dining room.  It was challenging, indeed.  The guests were all attending a Slow Food regional dinner (I’m sure you’ve never heard of Slow Foods), and the room was packed full of some of the most respected members of the local food movement.  You stated that “you get the whole Farm to Table and local produce and farmers thing…but it is really pushed too much at Stella’s.”  You mentioned the “fancy names and ingredients most people have no clue about.”  That was probably the kohlrabi that got you on that one.  It was grown by Daniel Parsons of Parson’s Produce.  You ate a few other things he grew as well, as well as food from Chris Sermons of BioWay Farm, Happy Cow Creamery, Split Creek goat cheese dairy, eggs from Limestone Farms, and the list goes on.  Sorry if we push the “local produce and farmers” thing too much, but that’s what we believe in.  Like our “standard overpriced shrimp and grits.”  We charge a little more for our shrimp and grits because we ONLY serve domestic shrimp which, yes, cost a bit more, but they certainly taste world’s better than the imported, farm-raised stuff.  American shrimpers are a dying breed due to so much more shrimp being consumed in this country that’s imported rather than domestic.  So yes, we support American shrimpers and local purveyors of vegetables, dairy, meat, and poultry, and I’m sorry that that ruffled your feathers as well.  I find it odd that you would criticize the shrimp and grits without even tasting the dish. 

I also noticed in your “review” that you would never return for dinner but would for lunch, specifically to sample our Kentucky Hot Brown.  You stated, I quote, “not sure how this fits with the whole Southern cuisine” and “just hope they haven’t screwed this one up too much by adding personal (culinary ‘FANCY’) flair to it.”  Well, the last time I checked Louisville, Kentucky is indeed in the South.  An expert reviewer like you would surely know the Hot Brown originated there.  I also originate from Louisville, growing up there before moving to South Carolina.  I also learned how to make Hot Browns there as well.

I feel it best if you don’t return for a Hot Brown or anything else either.  Unfortunately, you are no longer welcome at Stella’s.  You, Mr. Westphal, are the first and very hopefully the last person not welcome back to my restaurant.  As you stated, there are “much nicer places” besides a strip mall to spend your money.

At this point, I would also like to sincerely apologize that one of our valued guests suffered a seizure during your visit, as this obviously further disturbed your evening.  You opened your “review” with a photograph of the ambulance conveniently located below our Stella’s sign.  Kudos to you for creativity, nice touch, Mr. Restaurant review guy. I also did some internet research on you and noticed on your Facebook page that after returning home from Stella’s, your wife had commented, “Some lady passed out and fell off of a high top bar stool.  Hopefully it wasn’t the food!!”  No, it wasn’t alcohol or food.  She was having dinner with her family.  She felt ill, got up to go outside for some fresh air but fainted in the bar area.  She hadn’t consumed a drop of alcohol.  911 was called, and the Simpsonville Fire Department along with EMS rushed to Stella’s to ensure a fellow human being was given necessary medical attention as quickly as humanly possible.  You stated you were “annoyed” by the situation.  While you were annoyed, all of our other guests were concerned and were more than understanding about the situation.  Personally, I was impressed with how quickly they arrived on the scene.  Not that you are concerned, obviously, but she is recovering well. 

As far as your obvious extreme disdain for the fact we didn’t have our children’s menu listed online, which you read “50 times” over the course of the last year, if you had bothered to call the restaurant one single time, we would have gladly mentioned our children’s menu.  We are parents as well, graciously welcoming children to the restaurant; we even partner with local schools to donate meals to the “Terrific Kids” program which recognizes students who average good grades.  Again, you were obviously agitated before you sat down. 

During the course of your “review,” you also referred to my server’s assistants as “water boys” and stated a member of my professional service team rubbed “the top of my bald head like I did the day I turned 21 at the local gentleman’s club.”  Nice comment to sneak in during your wife’s birthday dinner, and no doubt, that made that hardworking, single mother feel like a million bucks when she too read your “review.”  You mentioned that the front of the house, which is run by my wife Julia, is like a “circus” and in need of “an overhaul in management.”  Your comments were and are out of line.  Maybe the emergency response team being there made the ambiance a bit less relaxing than usual, sorry. You even shed negative light on our recycling program.  You were so clearly determined to have a negative experience before even arriving at Stella’s.  Maybe Rule/Reason #141 should be to not have a predetermined opinion about a restaurant before entering it. 

Again, I apologize if the food and service did not meet your expectations.  I saw your little list of places you’ve reviewed, and I have to brag a little here, the list of places I’ve dined at is a lot more impressive.  That being said, I have never, not once, ever, gone online and made negative comments about any restaurant in which I’ve dined.  I would rather, and have before, simply asked to speak to a manager.  That night, you would have spoken to my wife Julia, and she would have most certainly rectified the situation immediately.  You never gave us the chance.  You just went home and started typing.  The internet is permanent- mostly, and the legitimate review sites took down your “review,” but you set out trying to damage my business and its reputation without even having the courage to speak up while you were here or call the next day to discuss it.  You just started bashing away at a business that I, my wife, and a lot of other people have worked very hard to build. 

As of this writing, Stella’s is rated the #1 Overall restaurant in the upstate by Open Table as well as overall Best  Food, fifth in service, fourth best “Fit for Foodies,” and second in “Neighborhood Gems.”  Trip Advisor has us at number two and Urban Spoon, your personal favorite, at number three.  All reviews compiling the thoughts of non-professional reviewers, such as yourself; the majority has spoken.

One last note, we have written a check in the amount of your bill and donated it to the Greenville Humane Society.  Rule/Reason #142 is never accept money from irrelevant, amateur and inexperienced food bloggers who obviously have no idea what they are talking about.

Sincerely, on behalf of all the “water boys,” “head rubbers,” servers, stewards, line cooks, server assistants, hosts, bartenders, firemen, EMS responders and the rest of the staff at Stella’s.

 Jason Scholz

 

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